

CRM & Marketing Automation Specialist
Location
Remote
Level
Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
January 20, 2022
This role will architect, manage and maintain all aspects of SuperRare’s CRM technology stack including:
- Email marketing including advanced segmentation and workflow design and build
- Landing page design
- Web forms
- Form handlers
- Data and system integration/flow
- Data integrity
- Automation and lead delivery
- KPI delivery
- Dashboard setup and reporting
- General maintenance and support
Responsibilities
- Maintain and update HubSpot data in line with SuperRare best practices.
- Act as internal HubSpot support including managing data requests, troubleshooting existing setup, managing user access & permissions, and auditing workflows.
- Explore Hubspot APIs to enable our teams build robust integrations and provide recommendations for process optimization based on current state challenges
- Utilize Hubspot’s developer tool to architect custom solutions
- Work closely with various team members and data analysts from multiple departments to adapt use-cases, best practices, and to ensure process alignment.
- Conduct HubSpot Training for all new and existing hires where necessary.
- Develop, audit, and maintain reports and dashboards for all relevant departmental teams. Configuring customer database and back-end software parameters to meet customer requirements
- Manage and oversee the digital marketing team
- Help develop and build our growth marketing strategy focused on acquisition best practices, technologies, and trends.
Job Requirements
- 5-7 years' experience administering Hubspot and Marketing Automation Experience
- You have proficient knowledge of the business strategies and functions that companies use HubSpot to help them with (ie. inbound marketing, inside sales, etc.)
- You have experience with basic troubleshooting and auditing performance within HubSpot
- Inbound certification or HubSpot certification a plus
- Have strong communication skills, excellent attention to detail, be well-organized and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments
- Strong work ethic with a positive and passionate attitude
- Demonstrated ability to think creatively based on customer requirements
- Passion for digital marketing with a strong understanding of inbound marketing Demonstrate analytical thinking and independent management skills
- Understanding of major social media platforms
- Knowledge of email marketing best practices
- Proficient in MS Excel.
- Basic HTML and CSS Knowledge
- Proficient in SQL.
- Experience creating and updating business processes, workflow automations, segmentations, and personalization. Experience creating and extracting reports and building dashboards.
- Strong stakeholder management skills – you effectively manage the needs and expectations of different groups.
- Great problem-solving skills – every problem has an answer, and you’ll find or create it.
- Strong data analysis skills – you can summarize and meaningfully interpret complex data sets.
- High level of attention to detail – you take pride in the accuracy of your work, nothing gets by you.
- Strong verbal and written communication skills – you tailor your messaging and make sure you’re understood by your audience.
- Strong interpersonal skills – you actively build and maintain relationships with others.
- Flexible work style – you’re able to collaborate across teams, and to work independently.
- Strong time management and organizational skills – you’re able to prioritize workload and meet deadlines.
- Experience with Unbounce, Google Analytics, a plus