Director of Digital Marketing

Job Description

Posted on: 
June 7, 2022

Illuvium is currently seeking a talented and seasoned Director of Digital Marketing to plan and execute advertising and social media in crypto and gaming markets, oversee digital marketing funnels, facilitate original content productions, and extract market insights to position Illuvium game studio as the leader in the GameFi revolution.


  • With Head of Marketing, develop Illuvium’s digital marketing strategy
  • Design and implement marketing funnels with robust tracking (landing pages, conversions, etc)
  • Analyze marketing performance data, extract insights, and roll out improvements regularly
  • Facilitate advertising for all products and games
  • Tailor language/regional strategies aimed at key audiences in our top geographic markets
  • Drive market research and regularly report growth metrics and notable changes
  • Manage core contributors, consultants, agencies and vendors as needed to complete digital marketing projects
  • Create campaigns and ensure quality content production of all medium types

Job Requirements

  • 5-10+ years direct experience in marketing gaming, crypto, or finance brands for domestic and international markets
  • Highly organized and process oriented with experience scaling digital marketing operations
  • Successfully managed consultants, agencies, vendors, and employees in a marketing context
  • Driven leader that thrives is a fast paced “startup” like environment

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