Lead, US Marketing Strategy
Location
New York, NY
Level
Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
May 10, 2022
We are looking for an experienced media professional who can build a cohesive marketing strategy and put budgets to work across all channels, TV/digital/social/OOH. This person will work closely with external league and club marketing partners to fulfill budgets and achieve Sorare’s brand & partnership goals.
Responsibilities
- Work collaboratively with club and league partners to extract the most value from Sorare marketing partnerships and ideate best way to execute across multiple platforms (social, digital, TV, OOH)
- Set KPIs for Sorare marketing strategy with league and club partners, build a media plan, and execute against the plan to hit target goals
- Partner with Content, Product, and PR to ensure parameters of partnerships are communicated and executed
- Complete long term and ad-hoc projects, including competitive analysis, to support the broader strategy of Sorare brand
- Develop strategic relationships with club and league marketing partners
Job Requirements
- Strong evidence of effective verbal and written communication
- Great business judgment, proven strategic thinking, and demonstrated consensus building skills
- Exceptional attention to detail and process management
- Ability to quickly get up-to-speed and thrive in an evolving and fast-paced environment, prioritizing and handling multiple projects concurrently, often with little supervision or lack of established process
- 10+ years of relevant work experience at either a major media or production company, with deep first-hand knowledge of the unscripted content market and all relevant content suppliers
- Experience on both the production and business side of the entertainment industry, especially that brought you in contact with strategy and/or dealing making
