Product Marketing Manager

Job Description

Posted on: 
February 24, 2022

As the first Product Marketing Manager at Foundation, you’ll concept and execute high impact strategies and campaigns that amplify our web3-native product. Our team consistently builds and ships category-defining features, like Splits and Collections, that compose within Foundation and across the rapidly emerging web3 ecosystem.

In this first-of-its-kind role, you’ll work closely with an exceptional, interdisciplinary group across Marketing, Design, Product, and Engineering. Our Product Marketing Manager will also act as an external advocate for the mainstream adoption of Foundation and web3 at this pivotal moment in time for the technology.


  • Tell compelling and inspiring stories about Foundation and our growing suite of web3-native tools for creators, collectors, curators, and developers  
  • Craft end-to-end marketing campaigns for new product features and initiate cross-team projects to advance retention
  • Scale Foundation’s owned marketing channels and drive distribution strategies to expand our audience and user base into the millions
  • Outline campaign objectives and assess performance at critical milestones to ensure we’re on track to reach our ambitious goals
  • Communicate your vision persuasively to internal stakeholders and to the wider community
  • Create highly-engaging content across copy and through design that increases brand affinity
  • Collaborate effectively with Marketing, Design, Product, and Engineering organizations
  • Become Foundation’s product expert and advocate for the mainstream adoption of web3

Job Requirements

  • You are a thoughtful communicator and collaborator
  • You are adaptable and accountable in a dynamic environment
  • You are committed to long-term impact
  • You have exceptional judgment in ambiguous and challenging circumstances
  • You take initiative and build productive relationships internally and externally
  • You are culturally savvy and attuned to the wider trends emerging in online culture
  • You have a beginner's mindset and voracious interest in learning new concepts
  • You are ready to collaborate with a fast-moving team
  • You understand the larger vision of what web3 will manifest for the future of the internet

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